What’s In My Tabs

The types of tabs we keep open are a strong indication of who we are as people. We got our favorite people to take us through theirs in a one of a kind series.

The Beer Utah Swears By

Utah recently increased the legally permitted ABV in beers to 5%. In turn, Budweiser became Utah’s first full strength
beer released throughout the state. To commemorate this, Budweiser created custom Utah themed label designs that
were stunning enough for Utahns to want to say ‘Holy S***!’. Although true Utahns don’t actually swear that way.

So we created a regional campaign announcing the bottle design in the most Utahn way possible.

Working Smarter

We got Queer Eye legends/pet food business owners Jonathan Van Ness and Antoni Porowski to encourage regular filers and up and coming business owners to confidently file their taxes with TurboTax ahead of the ever dreaded tax season.

The US Grand Prix

During the F1 US Grand Prix, we showed both our audience at home and in Austin why Chrome and McLaren are partners that are truly made for each other. Spoiler alert— we’re both obsessed with speed.

Polished: Smooth Filing

We tapped Tayshia Adams (The Bachelor S6) and up and coming nail artist Stephany Torres to discuss all things nails, taxes, and small business development to inspire like minded creators to pursue their passions confidently with the help of TurboTax.

WSJ Future Farm

Wall Street Journal, the host of the Future of Everything Festival, needed a billboard to boost awareness for their future-forward tech
conference in NYC. So we answered the call by dropping a fully functioning farm in the middle of one of the busiest throughways in New York City. 

Race the City

Reebok ZQUICK, inspired by the design of high-performance Z-Rated tires, handles tight turns and agile movement. We demonstrated this through an exciting urban relay race like no one has ever seen before.

Don't Wait

The Wall Street Journal wanted to reinvigorate America's ambitions for accomplishing great things. In October 2017, we launched a campaign that not only celebrates this notion, but encourages potential readers to not wait on doing so.

Experts on Wood Finishing Only
Minwax provides expertise on wood finishing and only wood finishing, so when the brand asked us to develop an FAQ page, we took this as an opportunity to prove our knowledge. With the help of wood staining expert and long term brand partner, Bruce Johnson, we developed useful FAQ response videos that provided helpful tips for the wood finishing Do-it-Yourselfer. We also developed Not So Frequently Asked Questions & Barely Ever Frequently Asked Questions sections that answered challenged our expertise outside of wood finishing.

Pay Me

We created OOH for New York Lottery's ‘Pay Me!’, the scratch-off game that gives you an extra payday without the extra job.

Trending on Facebook

Using content sourced from select groups on Facebook, we gave our audience a peek into the benefits of the many flourishing and niche communities that people call home.

The Face of Real News

In a media landscape crowded with untrustworthy news sources, The Wall Street Journal maintained its journalistic integrity through its hard working reporters. We demonstrated their integrous efforts through a social media content series highlighting eight reporters who’ve broke some of the most important stories in modern history.

The Green Party

We celebrated the refresh of the American Express Green Card by kicking off the Green Party— an immersive event representing our audience's spending journey. We invited influencers and celebrity guests to experience the many ways our audience can earn 3x points on travel, restaurants, and transit in NYC at a one of a kind experience.

TurboGFX

TurboTax helps self-employed creators on the rise easily tackle their taxes so that they can spend more time focusing on their craft. During tax season, we spotlighted some of those creators, giving them a platform to interpret their perspective on TurboTax.

Kraft Macs on Cholula

The only things cheesier than Kraft Macaroni & Cheese are holiday rom coms. So for the holidays, we illustrated this with a
Hallmark-esque winter rom-com love story between Kraft Mac & Cheese and its shelf-crossed condiment, Cholula Hot Sauce. 

We launched the campaign with an ultra cheesy parody teaser trailer that set up the forbidden love between the two brands.

Epi-Do-Over

Kids unfortunately receive a lot of bad advice from skincare "experts" on the internet while medications like Epiduo are readily available. We encouraged our audience to give their routines a much needed do-over to their sometimes hazardous routines.