ARRIE HURD | ACD/ART DIRECTOR

I am an Associate Creative Director with ten years of brand development experience. I’ve spent the past four years primarily focusing on social media advertising with a strong lean on some of the largest tech brands in the world. I also have years of experience as an Art Director ideating and designing traditional assets such as print, OOH, TV, digital and experiential.

Laundry Service
2021-2024 - Associate Creative Director
Responsible for leading multiple teams inclusive of content creators, art directors, designers and copywriters to develop social media campaigns for a wealth of brands across the agency. Experienced in team management, social strategy, influencer strategy/briefing, creative ideation, experiential production, mentorship and client relations. Worked closely with teams to develop brand look/feel and tone of voice for TurboTax and Google Chrome. Heavily involved in the development of TikTok/Reels forward content across each brand.
TurboTax Google Chrome Amazon Music Meta Jordan

Vaynermedia
2020-2021 - Senior Art Director
Concepted and developed social media campaigns for a variety of brands. Art directed/designed a variety of graphics for evergreen content. In addition to social first content, I ideated, art directed, and designed multiple experiential campaigns for the Budweiser client.
Budweiser Kraft Macaroni & Cheese Planters MiO WeWork Bose

Momentum Worldwide New York
2019-2020 - Senior Art Director
Concepted, developed, and produced experiential advertising campaigns across American Express’ portfolio. Developed social concepts for S.A.P
American Express S.A.P

The & Partnership New York
2016-2019 - Art Director
Developed traditional, social and experiential campaigns across each brand.
Wall Street Journal Arconic Captain D’s Whitney Museum

Deutsch New York
2014-2016 - Art Director
Developed traditional and digital assets for campaigns across a variety of brands.
Sherwin Williams Outback Steakhouse Green Giant Acuvue Epiduo Jagermeister Samsung

DDB New York
2013-2014 - Junior Art Director
Developed TV, print, and digital assets across a variety of brands.
Reebok New York Lottery Hertz Chevron

Crispin Porter & Bogusky Boulder
2012 - Art Director Intern
Domino’s Kraft Macaroni & Cheese Triscuit

Virginia Commonwealth University
2008-2012 - B.S. Communications - Creative Advertising