Our audience, young adventure-seeking spenders, unlocked entertaining surprise and delights that brought our on-site activations to life while teaching our guests about the the point benefits they’d reap using the AMEX Green Card.

3x Transit: Guests who swiped their card on the subway platform unlocked buskers who would breakdance on behalf of the guests.

3x Travel: Guests who swiped their card near the airport unlocked vogue dancers who entertained guests on the runway.

We developed a luggage mural and walk-in luggage entryway to promote our partnership with Away.

3x Dining: Guests who scanned their cards at our food trucks received snacks from local vendors.

The event was a hit! Celebrities and influencers generated millions of impressions on their social channels from organic content developed around the experience. This content drove awareness of the benefits of using the AMEX Green Card and the amazing experiences our audiences could enjoy around the city thanks to the backing of AMEX.

Credits:     GCD: Bharat Kumar, Marcelo Ramirez  |  Experience Design Lead: Nicole Miller  |  Art Director: Arrie Hurd  |  Copy: Mike Lin | Production Artist: Adaer Malger