We furthered the cheesy romance between the two brands on Twitter, where Kraft Mac & Cheese and Cholula professed their longing to one another for the entire world to see.
.@CholulaHotSauce Hi! Did we just meet at the checkout line? I’m Kraft single—I mean Macaroni & Cheese. Uh. But, my friends call me Mac. Sorry, I forgot to give my name earlier. Guess I was distracted. 😅
— Kraft Macaroni & Cheese (@kraftmacncheese) December 15, 2020
Hey, Mac! I’m Cholula, obv.
— Cholula Hot Sauce (@CholulaHotSauce) December 15, 2020
Can’t believe they pulled you away like that. So rude. But glad you found me on here. https://t.co/2d23eyOcWj
So, @CholulaHotSauce, I know this might seem fast, but I was wondering if you’d wanna join me at my holiday dinner. It’s gonna be a small affair this year, but I think you’re just the thing to add some excitement.
— Kraft Macaroni & Cheese (@kraftmacncheese) December 17, 2020
I'm flattered, but maybe not the best idea. https://t.co/KpKwVX9qxu
— Cholula Hot Sauce (@CholulaHotSauce) December 17, 2020
After a romantic drama-filled twitter exchange, we finally invited our audience to bring the two home together for the holidays with a promo bundle.
For everyone who believes that Kraft Mac & Cheese and @CholulaHotSauce belong together, here’s a special bundle promo with @ibottaApp. Send us photos of your spicy mac & cheese creations! https://t.co/YvXZt3ZEB1 pic.twitter.com/IoZ7i3GlSB
— Kraft Macaroni & Cheese (@kraftmacncheese) December 21, 2020