Season 2

We explored the tabs of even more of our favorite celebrities in season 2 of What’s in My Tabs. Along with the shift in narrative structure, the second season of What’s In My Tabs was marked by an evolution in animation. I worked closely and diligently with my design/art team along with STATE animation house to land on a balanced animation approach that felt even more appropriate for our audience and their channels than the first season (see below).

Each episode was teased and sustained with short form videos from our talent. Here are a few:

The teasers directed our audience to fully explore what’s in their tabs in longer form videos on Youtube.

Audiences got a closer look at what each of their favorites were up to through our channels. Each episode generated over 2 million views and even more impressions through teaser content and GIFs.

Credits: Director: Anne Paas | GCD: Larry Gordon | CD: Jen D’angelo | ACD: Arrie Hurd | Senior Art Director: Lindsay Iversen | Senior Copywriter: Mac Mullen | Copywriter: Cece LeBus | Designer: Lia Ospina | Animation House: State

Season 1

Credits: GCD: Larry Gordon | CD: Michelle Lawrence | ACD: Arrie Hurd | Art Director: Esther Shin, Lindsay Iversen | Copy: Cece LeBus, Steven Underwood, Mac Mullen | Animation: Cross Cut Pictures