The members of I Love Thrifting pride themselves on showing off their latest hauls on the group’s feed. We flipped their hauls into a runway for all of our audience to see.

Several members of the Not Wasting My Twenties group posted tips and tricks for self-care sharing including stories, photos, and videos that encouraged members to take care of themselves. We used that content for a promo video and a supporting content that positioned the group’s comment section as a hotline .

Cheap Vegan Food provides its group members with delicious, cheap and imaginative vegan recipes. Using UGC, we made a promo video and a supporting Is It Cake inspired interactive game for IG Stories.

Credits: GCD: Larry Gordon | ACD: Arrie Hurd | Content Creator: Trey Vayne, Krysten Wagner, Rachel Smith | Art Director: Esther Shin | Copy: Julie Pry